Tag Archives: holidays

FAB Christmas

Aren’t the holidays about giving?

What’s it like to give the perfect gift or get the perfect gift?  

Growing up in a big family and because it was costly to buy everyone a gift, our family practiced what we called Kris Kringle which went like this:

On Thanksgiving, we would all pull names out of a hat and that was the person you had to get a gift for.  But there was a twist, you had to do nice things for the person for all the days leading up to Christmas. And, you had to do this secretly since your recipient was not supposed to know who had them as a Kris Kringle.  The sneakiness made it all the more exciting as a child.

You would come home from school and your bed might be made. Or there was your favorite candy bar on your pillow at night. Your chore was somehow done without you doing it.   I remember there was also this feeling of kindness in the house which wasn’t always the case with 8 children!

The tradition continued on Christmas Eve when we would guess who was doing the nice things for us.  Some years it was hard because the person didn’t do much!

Our family tradition continued even when we were married and living in different states.  Gifts arrived anonymously in the mail and the feeling and spirit was the same as when we were all living under the same roof.  Guessing became more difficult since the spouses were included but the fun was the same.

I don’t think this is stretch to connect this to good service.  The feeling you get when doing something for someone else is at the heart of kindness and good service (blog June, 2018).  Or, the feeling you and the receiver gets when you surprise them with something they like is also the same with good service.  In fact, this very idea relates to one of our top service concepts: “surprise and delight.

So, this Christmas season, think of surprising someone you know or even a total stranger with a gift or act of kindness.  I promise you will benefit as well as them.

Happy Holidays!

Gratitude

With the holidays upon us, it’s a good time of year to talk about gratitude.  At Fabricare we just sent out thank you cards to our top customers known as our “Fab Faves.”

What’s a Fab Fave?  

Our Fab Faves are our loyal customers who use us far more than the average customer; who are influencers, and/or have been with Fabricare for many, many years.  These are the customers who really appreciate our service and who simply “get us.”  Whether it’s because of our home delivery service, our Fab App on-demand service or our premium/hand finished services, these are the customers who value us so much that they return every week.  They are like family.  

So, like family, we send them a holiday card.  Each year, we send these out around Thanksgiving because we are truly thankful for their support and loyalty.  Like Pareto’s Law, also known as the 80/20 Rule, these few customers represent the lion’s share of our business, and we are very grateful for them.  As our thank you card says,

Thank you for choosing us.
Thank you for staying with us.
Thank you for making us better.

Customers have so many of choices for everything.  Especially today where everything can be delivered to your doorstep, making business even more competitive.  Once a customer tries your service, they then get to make the decision whether to use it again. Another choice and one not to take for granted.

And yes, we even want to thank them for making us better.  

At Fabricare, we believe in constantly evolving and improving.  Our best customers ask us for special requests that often turn into new ways we do business.  When customers couldn’t make our store hours, we opened on Sundays.  Then we added a 24-hour drop off option for them.  Then, to make it more convenient, we added home delivery & pick up at no additional charge.  To make home delivery even easier, we developed an app for on-demand service with the tap of your finger.  These are just a few examples that were the result of our customers’ requests, which in turn has helped us evolve into a better service provider and, ultimately, a better business.  

So, gratitude has to be a big part of giving Fab Service.  Never take anything for granted, especially your faithful customers.